Project Overview

When I first started at Pura Vida, the responsibility for our homepage banners was handed down to me and initially consisted of selecting an image for each product category and resizing it for the web. After analyzing competitors and market trends, I began to evolve this standard by creating homepage banners that were engaging, fun, and fresh—drawing our audience to the newest collection. I used the assets from each launch to design the homepage banners and added my own design flair to each one while still maintaining brand consistency.