Project Overview

I led the photoshoot direction for the Holiday 2025 launch, encompassing advent calendars, charm boxes, initial bracelets and necklaces, and the full holiday collection. I developed the creative vision through a detailed mood board, sourced props and model outfits, and oversaw all studio execution. On set, I styled and directed flat lays, coordinated on-body product shots, and ensured cohesive visual storytelling across all assets.