Project Overview

his project was created for the Ventura Visitors Center, with the goal of designing a VW Bus illustration for the back of a t-shirt. The client envisioned a concept that captured the laid-back, beachy vibe of Ventura. My initial direction focused on a colorful, energetic logo that reflected the area's fun and vibrant aesthetic. However, after exploring additional concepts, the client gravitated toward a flatter, more minimal design. I ultimately delivered a sleek, simplified illustration that aligned with their vision, while still capturing the spirit of Ventura and resonating with its visitors.